Airtel Money BTL Campaign
756,000 new customer registrations, 555,000 initial deposits with 340% ROI through 3,116 experiential activations across rural Uganda.
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Plot 30, Bukoto Street, Kampala +256(0)776712942 / +256 (0) 760676024 info@motionmedia.ltd
756,000 new customer registrations, 555,000 initial deposits with 340% ROI through 3,116 experiential activations across rural Uganda.
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Community mobilization driving 185,000 new electricity connections through 485 village meetings across Central and Western Uganda.
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Comprehensive behavior change program reducing drink-driving incidents in Kampala with 360 police officers trained in enforcement.
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Exclusive taxi advertising campaign with driver incentives maximizing airport passenger engagement and airtime sales.
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Integrated experiential and digital campaign for successful nationwide product launch across urban and rural markets.
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Cultural intelligence approach across 8 languages leading to dramatic increase in digital banking adoption through 260+ community events.
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320+ community activations driving market share growth from 17% to 32% across 85 rural districts in East Africa.
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Africa's premier integrated marketing and communications partner. Connecting brands with consumers through culturally-intelligent campaigns that deliver measurable results.