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Subscriber Growth
Rural Districts Covered
Community Activations
A major telecommunications company was expanding its network infrastructure into underserved rural areas across East Africa. They faced significant challenges in driving adoption of their services in these regions, including:
We developed a culturally-intelligent rural marketing strategy that focused on:
Our comprehensive campaign included:
Achieved 187% of subscriber targets, with over 650,000 new connections across rural districts.
Increased market share from 17% to 32% across target regions, outpacing established competitors.
78% of new subscribers activated value-added services beyond basic connectivity, including mobile money and agricultural information services.
Achieved 89% brand awareness in previously untapped markets, with 72% positive sentiment ratings.
"Motion Media's deep understanding of rural East African communities was instrumental in our successful network expansion. Their ability to translate complex technological benefits into meaningful local value propositions drove exceptional adoption rates. The team's cultural intelligence and community-first approach built lasting relationships that continue to benefit our brand long after the initial campaign."
- Chief Marketing Officer, Telecommunications Client
Our culturally-intelligent rural marketing strategies can help your brand connect with underserved communities effectively.
Contact Us Today
Africa's premier integrated marketing and communications partner. Connecting brands with consumers through culturally-intelligent campaigns that deliver measurable results.
