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Nationwide Coverage
Activation Events
Product Samples
Coca Cola needed to launch Novida, a new malt-based non-alcoholic beverage, across Uganda. The challenge was creating widespread awareness and driving trial adoption in both urban centers and rural communities, while competing in an already crowded beverage market.
We developed a comprehensive multi-channel campaign that combined:
Our nationwide campaign featured:
Achieved over 85% brand awareness in target markets within the first three months of launch.
Distributed 1.2 million product samples, with a 42% conversion rate to purchase.
Successfully established product presence in over 12,000 retail outlets across urban and rural Uganda.
Generated over 4 million social media impressions and 180,000 campaign-related engagements.
"Motion Media's integrated approach to our Novida launch delivered exceptional results. Their understanding of local market dynamics and ability to execute consistently across both urban and rural settings was impressive. The campaign established Novida as a recognized brand in record time."
- Coca Cola Marketing Director, East Africa
Our expertise in integrated launch campaigns can help your brand make an immediate impact across diverse markets.
Discuss Your Launch Strategy
Africa's premier integrated marketing and communications partner. Connecting brands with consumers through culturally-intelligent campaigns that deliver measurable results.
