Plot 30, Bukoto Street, Kampala +256(0)776712942 / +256 (0) 760676024 info@motionmedia.ltd
New Electricity Connections
Community Meetings
Target Achievement
The Rural Electrification Agency (REA) needed to significantly increase electricity access in rural communities across Central and Western Uganda. The campaign faced multiple challenges including low awareness about the benefits of electricity, concerns about costs, and misconceptions about the connection process.
We developed a comprehensive community mobilization strategy that included:
Our 10-month campaign included:
Achieved 185,000 new electricity connections, bringing power to hundreds of thousands of rural Ugandans.
Reached 94% of the ambitious connection target, significantly exceeding industry benchmarks.
Enabled rural businesses to use electrical equipment, schools to have lighting for evening studies, and health centers to improve care.
Created a foundation for rural economic growth through access to electricity, supporting small businesses and enhancing productivity.
"Motion Media's community engagement approach was exactly what we needed to overcome rural hesitancy toward electricity connections. Their understanding of local culture and ability to explain technical concepts in simple terms made this campaign exceptionally successful."
- Rural Electrification Agency Representative
Our proven strategies can help your organization achieve high adoption rates for rural development initiatives.
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Africa's premier integrated marketing and communications partner. Connecting brands with consumers through culturally-intelligent campaigns that deliver measurable results.
