Plot 30, Bukoto Street, Kampala +256(0)776712942 / +256 (0) 760676024 info@motionmedia.ltd
Account Opening Increase
Regional Languages
Community Events
A leading East African bank needed to increase digital banking adoption across both rural and urban communities. The challenge was addressing fears about digital banking security, overcoming technological barriers, and creating messaging that resonated across diverse cultural and linguistic groups.
We developed a comprehensive financial inclusion campaign that combined:
Our multi-faceted campaign included:
Achieved a 215% increase in new digital banking account openings during the campaign period.
Increased digital transaction volume by 168% across target regions, significantly reducing branch transaction costs.
Successfully brought banking services to previously underserved communities, with 42% of new accounts coming from first-time banking customers.
Measured a 76% increase in customer confidence regarding digital banking security and ease of use.
"Motion Media's deep understanding of local cultures and languages was the key to our campaign's success. Their ability to translate complex banking concepts into relatable messaging that resonated across diverse communities exceeded our expectations. The results speak for themselves—significant growth in both accounts and transaction volumes."
- Regional Banking Director
Our culturally-intelligent marketing strategies can help your financial institution connect with diverse audiences effectively.
Contact Us Today
Africa's premier integrated marketing and communications partner. Connecting brands with consumers through culturally-intelligent campaigns that deliver measurable results.
