Airtel Money BTL Campaign

Airtel Money Campaign: 756,000 New Registrations

Massive Agent Network Mobilization Success

756,000

New Registrations

3,116

Activations Conducted

340%

ROI Achievement

The Challenge

Airtel Money needed to rapidly expand their agent network and increase mobile money adoption across Uganda. The challenge was reaching potential agents in both urban and rural areas, providing comprehensive training, and ensuring sustainable business growth for new agents.

Our Strategy

We developed a comprehensive experiential marketing campaign that combined:

Nationwide Agent Recruitment: Systematic identification and onboarding of potential agents across all regions
Interactive Training Sessions: Hands-on training programs that equipped agents with the knowledge and tools for success
Community Engagement: Local activation events that introduced communities to mobile money services
Ongoing Support System: Continuous mentorship and business development support for new agents

Implementation

Our 15-month campaign involved:

Agent Recruitment

Door-to-door recruitment drives
Community leader engagement
Referral programs
Market assessments

Training & Support

Comprehensive agent training
Digital literacy programs
Business planning assistance
Ongoing mentorship

Results Delivered

Network Expansion

Successfully recruited and trained thousands of new agents across Uganda, significantly expanding Airtel Money's service reach.

Customer Adoption

Achieved 756,000 new customer registrations, dramatically increasing Airtel Money's user base and market penetration.

Initial Deposits

Generated 555,000 initial deposits, creating immediate transaction volume and revenue for Airtel Money.

Return on Investment

Delivered an exceptional 340% ROI on the campaign investment, far exceeding client expectations.

"Motion Media's systematic approach to agent recruitment and training was instrumental in our network expansion success. Their deep understanding of local markets and cultural nuances made all the difference."
- Airtel Money Uganda Team

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Project Information

Client: Airtel Money Uganda
Category: Fintech
Location: Uganda (Nationwide)
Duration: 15 Months
Target: Small Business Owners
Key Services: Agent Recruitment, Training, BTL Marketing